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Superbike Unlimited Launches New Website, Expands Presence In MotoAmerica Paddock

Arden, NC – March 22, 2018 –

Superbike Unlimited, a North Carolina-based retailer of motorcycle racing components, parts, and accessories, has just launched a brand-new Website – – that was specifically designed to better serve the company’s growing customer base, which includes streetbike riders as well as track day riders, motorcycle road racing teams, and racers. The announcement was made by Freddy Carswell, owner of Superbike Unlimited.


“We’re a very customer-centric company,” Carswell said. “And we wanted a Website that reflected that same customer focus and friendliness. So, we listened to what our customers wanted on our Website, both in the products that we sell and showcase, as well as the functionality of the site. The site is now easier for customers to navigate, features enhanced e-commerce functionality, a more intuitive architecture, along with brighter colors and a fresh, new look.”


Superbike Unlimited is the exclusive U.S. importer and distributor of Lacomoto carbon fiber and fiberglass components. For the 2018 season, several road racing teams in the MotoAmerica paddock are using Lacomoto fairings and other parts on their bikes, including Yamalube/Westby Racing (#11 Mathew Scholtz/Superbike, Attack Performance (#2 Josh Herrin/Superbike), Hudson Motorcycles (#50 Bobby Fong/Superbike and #54 Richie Escalante/Supersport), Rickdiculous Racing (#96 Jason Agular/Supersport and #69 Hayden Gillim/Supersport), and Trevor Standish Racing (#16 Trevor Standish/Junior Cup).


“We started working with Yamalube/Westby Racing in 2017, and like any great thing, the word spread through the MotoAmerica paddock about our Lacomoto products,” commented Carswell. “So, for the 2018 MotoAmerica season, several other race teams are using Lacomoto components, along with many other products that they are sourcing from Superbike Unlimited.”


Along with Lacomoto, Superbike Unlimited carries a full range of products from Öhlins, Graves Motorsports, Evol Technology, BrakeTech, Attack Performance, Fast Frank Racing, Pirelli, Marchesini, Brembo, Vesrah, Spiegler Performance Products, Yoshimura, FT ECU, Driven Racing, Vortex Racing, AGV, Chicken Hawk Racing (tire warmers), SBS Brake Pads, Speedcell (ultralight batteries), and many other well-known and respected brands.



About Superbike Unlimited


Located in North Carolina’s Blue Ridge Mountains--a global mecca for motorcycle enthusiasts--Superbike Unlimited is driven by the same passion for motorcycle road racing that fuels its loyal customers. Owned and operated by Freddy Carswell, an accomplished WERA road racer himself, Superbike Unlimited sells its products and services at its newly expanded brick-and-mortar store at 170 Bradley Branch Rd #11 in Arden, NC, and also via its new Website at


Superbike Unlimited also provides a wide variety of services, from full-on engine builds, to tire changes, suspension tuning, dyno tuning, motorcycle electronics, and general maintenance. They also build racebikes, including 200-plus-horsepower Yamaha YZF-R1 superbikes, and are also very accomplished ECU tuners, who have been pioneers and industry experts in ECU-reflashing services for the past several years.

For more updates on Yamalube/Westby Racing, including news, photos, and videos visit “Westby Racing” on your favorite social media site. 

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